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Research papers

The USS6 billion question: What will viewers view in 2001?

This paper takes as its starting point the profusion of channel choices that are being bandied about in the media, and asks whether there will be any real change in the way that viewers view in the next few years. Beyond the seven year marker, there...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: John Kaye
May 1, 1994
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Citation

Kaye, J. (1994a, May 01). The USS6 billion question: What will viewers view in 2001?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-uss6-billion-question-what-will-viewers-view-in-2001-


Research papers

What viewing are we measuring?

A critical underpinning of the whole area of audience measurement is the definition that is used for “ viewing. Although it is critical, it is also very difficult to get to grips with, because of the nature of the measurement process. Existing...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John Kaye
June 15, 1992
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Citation

Kaye, J. (1992a, June 15). What viewing are we measuring?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-viewing-are-we-measuring-


Research papers

Continuous TV measurement through diary panels

The broadcasting industries in South East Asia are showing the same fast development as the economies. Both in methodological and data delivery terms, many of the markets have the same facilities as markets in Europe and North America. Although not...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John Kaye
June 15, 1992
×

Citation

Kaye, J. (1992a, June 15). Continuous TV measurement through diary panels. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/continuous-tv-measurement-through-diary-panels